Many of the people I speak to about SEO and search engines have little or no previous knowledge about search technology other than their own personal experience of using Google to find information online.
At the beginning of every public workshop I conduct a quick straw poll to gauge how much the group understands about search technology and how they feel about the factors that might be affecting their search results. In an effort to test these responses using a more empirical method, I commissioned a survey in conjunction with CINT. We asked a census-representative sample of 1000 U.S. citizens how they felt about organic search, PPC, personalization, social search and SEO.
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